SEO Updates
How to handle SEO update requests for marketofchoice.com pages.
Emma periodically assigns SEO update tasks via Basecamp, usually based on recommendations from MoC's SEO coach (MadFish Digital). These are typically batched — expect 5-15 pages per request.
What Gets Updated
| Element | Where | Tool |
|---|---|---|
| Page title (SEO) | Yoast SEO metabox | Yoast "SEO title" field |
| Meta description | Yoast SEO metabox | Yoast "Meta description" field |
| H1 heading | Page content | Fusion Builder or raw HTML |
| Image alt text | Media library | Attachment details |
| Excerpt | Post/page editor | Excerpt field |
Handling a Batch
Review the request
Emma's tasks typically include a list of pages with the specific updates for each. Read through the full list before starting — some requests don't make sense (e.g., the page already has the requested content).
Push back on anything that seems off. Not every SEO recommendation is worth implementing.
Update Yoast fields
For each page, open the editor and scroll to the Yoast SEO metabox:
- SEO title — set the custom title. Use
%%sep%%and%%sitename%%tokens if needed. - Meta description — write or paste the provided description. Keep under 160 characters.
Update H1 headings
H1 updates are trickier because MoC uses Avada/Fusion Builder. The H1 might be:
- A Fusion Builder heading element
- An HTML heading in a code block or text element
- The page title itself (rendered by the theme)
Check the page source to find where the current H1 lives before editing. Some pages don't have a visible H1 and need one added via a Fusion Builder code block.
Don't add duplicate H1 tags. Each page should have exactly one. Check if the theme already renders the page title as an H1 before adding one in the content.
Update image alt text
Navigate to the image in the Media Library (or click it in the editor). Update the Alt Text field with the provided text. Keep it descriptive and natural — not keyword-stuffed.
Save and verify
Save each page after updating. Spot-check a few pages in an incognito window to verify meta tags render correctly (View Source or browser dev tools).
Time Estimates
Budget ~15 minutes per page for standard SEO updates. Pages requiring H1 changes in Fusion Builder take longer due to the builder's complexity.
Notes
- SEO updates are on the marketing site (marketofchoice.com), not reservations
- Yoast SEO Premium is installed — it handles redirects, social previews, and advanced features
- The
%%excerpt%%token in Yoast pulls from the WordPress excerpt field - Some pages use Fusion Builder "title" elements that render as H2s despite looking like headings — these aren't H1s
- WP Engine cache may need clearing for meta tag changes to appear for logged-out users
- Recipe pages have their own SEO pattern — see the Recipes guide