Marketing Guides
Employee Spotlight
How to create employee spotlight posts on marketofchoice.com.
Employee spotlight posts live at marketofchoice.com/employee-spotlight/ and use the employee_spotlight custom post type. The index page displays a 2-column grid of all spotlights.
Creating an Employee Spotlight
Create the post
Navigate to Spotlight > Add New Employee Spotlight in WP admin. Set the title to the employee's name.
Add content
Build the page with Fusion Builder. Typical spotlight layout:
- Employee photo (large, prominent)
- Name and role/store
- Q&A or narrative about the employee
- Optional pull quotes or fun facts
Set the featured image
Upload the employee photo as the featured image at 1200x925px (48:37 aspect ratio). This appears on the spotlight grid.
- Center on the employee's face with good headroom
- JPEG quality 85
- Set descriptive alt text (e.g., "{Name}, {Role} at {Store}")
SEO and publish
- Set Yoast meta title and description
- Verify the slug is clean (
/employee-spotlight/{name-slug}/) - Publish
Notes
- The spotlight index at
/employee-spotlight/uses a 2-column grid layout - The page is linked from the site navigation after initial content was established
- There's also a protected employee-only site at
marketofchoice.com/employees— this is separate from the public spotlights. Credentials are set in theemployees.phpmu-plugin.