Market of Choice
Marketing Guides

Employee Spotlight

How to create employee spotlight posts on marketofchoice.com.

Employee spotlight posts live at marketofchoice.com/employee-spotlight/ and use the employee_spotlight custom post type. The index page displays a 2-column grid of all spotlights.

Creating an Employee Spotlight

Create the post

Navigate to Spotlight > Add New Employee Spotlight in WP admin. Set the title to the employee's name.

Add content

Build the page with Fusion Builder. Typical spotlight layout:

  • Employee photo (large, prominent)
  • Name and role/store
  • Q&A or narrative about the employee
  • Optional pull quotes or fun facts

Upload the employee photo as the featured image at 1200x925px (48:37 aspect ratio). This appears on the spotlight grid.

  • Center on the employee's face with good headroom
  • JPEG quality 85
  • Set descriptive alt text (e.g., "{Name}, {Role} at {Store}")

SEO and publish

  • Set Yoast meta title and description
  • Verify the slug is clean (/employee-spotlight/{name-slug}/)
  • Publish

Notes

  • The spotlight index at /employee-spotlight/ uses a 2-column grid layout
  • The page is linked from the site navigation after initial content was established
  • There's also a protected employee-only site at marketofchoice.com/employees — this is separate from the public spotlights. Credentials are set in the employees.php mu-plugin.

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