Getting Started
Technical documentation for marketofchoice.com and reservations.marketofchoice.com
Technical documentation for the Market of Choice web properties. It covers architecture, operational knowledge, content workflows, and the hard-won lessons from three years of maintaining them.
Start Here
- Architecture — What's where, what talks to what, and where it's hosted.
- Access & Services — Every system connected to the sites, who owns the accounts, and an onboarding checklist.
- Development & Version Control — How the code should be managed, deployed, and maintained.
- Gotchas & Landmines — The things you only learn by getting bitten. Read this before touching anything.
Reference
- Brand & Assets — Image specs, brand colors, typography, and design tokens.
- Decision Log — Why past choices were made, and what was considered.
- Notes — Honest assessment of the codebase, technical debt, and recommendations.
The Two Sites
| Site | URL | Purpose |
|---|---|---|
| Marketing | marketofchoice.com | Store locations, weekly specials, recipes, blog, maker profiles, careers |
| Reservations | reservations.marketofchoice.com | Catering orders, Supper Club reservations, seasonal holiday ordering |
Both are WordPress on Avada, hosted on WP Engine, with media offloaded to Cloudflare R2. They are completely independent WordPress installations — separate databases, separate themes, separate plugins.
MoC Contacts
| Role | Who | Context |
|---|---|---|
| Operations | Matt | Product details, pricing, scheduling, catering logistics |
| VP Marketing | Dewey Weddington | Final approver on major changes |
| IT | Sam | DNS changes, server access, network issues |
| Google Ads | Andre | Conversion tracking, Merchant Center, ad campaigns |
Project Communication
All work has historically been coordinated through Basecamp (project ID 33247612) via Grady Britton. Task assignments, content delivery, QA feedback, and status updates all happen there. If MoC transitions to a new agency or communication tool, the workflow patterns documented in the guides still apply — the cadence and content types don't change, just the medium.