Blog Posts
How to create and publish blog posts on marketofchoice.com.
Blog posts live at marketofchoice.com/blog/ and use the standard WordPress post type with Avada/Fusion Builder for layout. Emma typically assigns content via Basecamp with copy, images, and SEO details.
Taxonomies
Posts use several taxonomies for filtering and display:
- Categories — Primary content grouping (Recipes, Entertaining, etc.)
- Tags — Secondary classification, powers the "related posts" feature
- Site Display — Controls which site sections show the post
- Lifestyle Choices — Dietary/lifestyle tags (Organic, Gluten-Free, Vegan, etc.)
- Holiday Categories — Seasonal tags (Easter, Thanksgiving, Christmas, etc.)
Creating a Post
Create the post
Navigate to Posts > Add Post in WP admin. Set the title.
Add content via Fusion Builder
Blog posts use Fusion Builder for layout. The most common pattern is a simple text column, but some posts include multi-column layouts, image galleries, or embedded video.
Paste the provided copy into a Text element. Format headings, lists, and links as needed.
Set the featured image
Upload and set the featured image: 1200x925px (48:37 aspect ratio). This appears on the blog grid, location pages, and social sharing previews.
- Center on the subject with good headroom
- JPEG quality 85
- Set alt text and title on the uploaded image
- HEIC files from iPhone need conversion to JPG first
Set the excerpt
Write a 1-2 sentence excerpt. This appears on the blog grid and in meta descriptions if Yoast is set to %%excerpt%%.
Assign taxonomies
- Check applicable Categories
- Add Tags (important for related posts)
- Set Site Display if the post should appear on specific location pages
- Check Lifestyle Choices and Holiday Categories if relevant
SEO
- Set the Yoast SEO title (or leave as default
%%title%% %%sep%% %%sitename%%) - Set the meta description — use
%%excerpt%%or write a custom one - Verify the slug is clean and descriptive
Preview and publish
Save draft, preview the post, then publish. Clear WP Engine cache if the blog grid doesn't update for logged-out users.
Holiday Blog Posts
Holiday-specific posts (gift guides, entertaining ideas, seasonal recipes) should be set to Draft post-season, not deleted. They can be republished the following year with updated content.
The related posts section on blog pages can surface outdated seasonal content — check after unscheduling holiday posts.
Notes
- The blog grid at
/blog/uses WPUPG for display - WP Engine's aggressive caching can delay new posts appearing for logged-out users — clear the server-side cache if needed
- Location pages can feature a blog post via their community WPUPG grid (see the Store Location Pages guide)
- Image optimization matters — client-provided images are often too large (30+ MB TIFFs). Optimize before uploading.