Reports

The reservations site has both WooCommerce built-in analytics and custom reports in WP Admin. These serve different purposes and may show different numbers — this is expected, not a bug.

Available Reports

WP Admin > Reports (Custom)

Custom reports built specifically for MoC's needs:

Report	Purpose
Pickup Report	Primary report stores rely on. Filterable by store, exportable as CSV.
Product Sales Report	Sales by product with PLU, Item, Qty, Dollars, and Store columns.
Return Supper Club Customers	Identifies repeat SC customers for loyalty incentives.

WooCommerce > Analytics (Built-in)

Standard WooCommerce analytics dashboard with revenue, orders, products, categories, coupons, and taxes reports.

Pulling the Pickup Report

Navigate to Reports

Go to WP Admin > Reports on reservations.marketofchoice.com.

Select the Pickup Report

Choose the report and set the date range and store filter.

Export

Click the CSV export button to download. This is the report stores use for daily prep planning.

Why Numbers Differ Between Reports

WooCommerce built-in analytics and custom reports use different:

Order status filters — one may include statuses the other excludes
Date range logic — order date vs. completion date
Data collection methods — WooCommerce analytics uses its own data tables, custom reports query orders directly

When MoC asks "why don't the numbers match", explain that the reports measure slightly different things. The custom Pickup Report is the authoritative source for operational planning.

Caching and Reports

Never enable WP Engine EverCache on the reservations site. It caches report data via memcached, causing reports to show empty or stale results.

The custom reports include a cache-bypass fallback added after the November 2025 EverCache incident. They check for empty values and attempt an alternate lookup that bypasses WP Engine's memcached layer.

If reports show empty or missing data:

Check if EverCache was accidentally enabled (WP Engine dashboard)
Try a hard refresh
Clear the WP Engine server-side cache

Google Analytics / GA4

GA4 is installed on both sites but has limitations:

Doesn't differentiate between catering and Supper Club orders
Item ID prefix: Google Listings & Ads plugin prefixes product IDs with gla_ when syncing to Merchant Center. Tracking must include this prefix for Google to match events to products.
For Supper Club-specific metrics, use the custom WordPress reports, not GA4

Store Notification Emails

Stores receive email notifications for new orders. These are configured per-store:

Store	Email Format
Ashland	[email protected]
Belmont	[email protected]
Bend	[email protected]
Cedar Mill	[email protected]
Corvallis	[email protected]
Delta Oaks	[email protected]
Franklin	[email protected]
Hillsboro	[email protected]
Medford	[email protected]
West Linn	[email protected]

During holiday seasons, group emails may be turned off so only Sella receives all-store notifications. Remember to re-enable after the season.

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